Tag Archives: web analytics

20th Dec 2022

First party IDs are helping digital marketing move forward

First party IDs are helping digital marketing move forward into a cookieless future.

The use of third party cookies has previously allowed advertisers to provide targeted adverts to users based on their browsing behaviours. However, in recent years each of the main browser – Microsoft’s Edge, Mozilla’s Firefox, Apple’s Safari – have removed third party cookies.

Digital marketing
19th Aug 2020

Am I wasting my money on digital marketing efforts?

There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.

Digital marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended