Tag Archives: ppc

12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital marketing
19th Apr 2021

How to improve your PPC campaigns and advertising

One of the challenges when running PPC campaigns is that once they are setup and working well it is easy to take you eyes off the ball. This is especially true if your marketing job is multi-disciplinary and, metaphorically speaking, not dissimilar to spinning plates at the circus.

PPC

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