Deploying ad fraud software is one guaranteed way of fighting the current trend of falling advertising budgets.
Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to Gartner’s survey of 395 CMOs and marketing leaders.
Click fraud rises should be a concern for anyone involved in digital marketing with Juniper Research predicting nearly $1b will be lost to ad fraud by the end of 2024.
This loss of around $85b is estimated to be 22% of all ad spend and Juniper Research is predicting it will continue to rise, reaching around $170b by 2028.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.
Have you considered if your business would benefit from implementing a marketing to millennials using paid search strategy?
Millennials, also known as digital natives, have just overtaken the Baby Boomers as the world’s largest generation and they have disposable income, they’re often parents and they’re both technology and brand savvy.
What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.
One of the challenges when running PPC campaigns is that once they are setup and working well it is easy to take you eyes off the ball. This is especially true if your marketing job is multi-disciplinary and, metaphorically speaking, not dissimilar to spinning plates at the circus.
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