People first marketing sees a growth in contextual advertising
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
