When it comes to the ad budget how much could be spent on creativity if you’d eliminated wasted spend?
You can save money on your projects without sacrificing creativity if you follow a few vital steps – including making sure you’re receiving accurate data in your marketing analytics and using a complete ad fraud protection option like Veracity.
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
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