Tag Archives: digital marketing

3rd Nov 2021

Veracity crowned Best Martech Innovation at Prolific North Tech Awards

Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.

The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.

Business, Media
27th Oct 2021

Driving Facebook performance in 2022

If we first off jump back to the start of 2020, Facebook rates were reasonable and, as an advertising platform, the social media giant was stable and performed well.

There was always the question of over reporting and the odd court case over inflated stats, but it was easy for advertisers to drive cost effective conversions using Facebook’s in-platform data.

Digital marketing, Social media
6th Aug 2021

How to create effective Facebook ad funnels

Facebook Ads Funnels provide one of the most powerful – and evergreen – marketing strategies and one which is guaranteed to generate new leads and increase ROI while growing your brand awareness.
Facebook is a social media giant, it reaches 59% of the world’s social networking population and it’s the only one of the platforms to reach more than half of all social media users, which means the potential for finding new customers is almost limitless.

Digital marketing, Social media
12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital marketing
26th May 2021

Clubhouse – What CMO’s need to know about the app

Audio as a brand awareness platform is one which digital marketers can’t afford to overlook as both Podcasts and Clubhouse continue to gain momentum.
Podcasts have been around a while. Previously known as “audio blogging”, they have roots dating back to the 1980s but they took off from 2004 and there are now more than 115,000 English-language ones available on the internet.

Digital marketing
21st May 2021

Creative strategies for Facebook retargeting

Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.
In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.

Digital marketing, Social media
20th Apr 2021

Responsive Search Ads – The Complete Guide

Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.

Digital marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended