Tag Archives: buyer persona

6th Oct 2020

Discovering The Secrets Of The Customer Journey

How much do you understand about your customer’s journey from your digital marketing campaign to your website?
Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels including social media, video, email, mobile and PPC campaigns.

Digital marketing
28th Feb 2020

What Is A Digital Marketing Strategy? Do You Need One?

No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.

Digital marketing, Social media

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