Tag Archives: best practice

6th Aug 2021

How to create effective Facebook ad funnels

Facebook Ads Funnels provide one of the most powerful – and evergreen – marketing strategies and one which is guaranteed to generate new leads and increase ROI while growing your brand awareness.
Facebook is a social media giant, it reaches 59% of the world’s social networking population and it’s the only one of the platforms to reach more than half of all social media users, which means the potential for finding new customers is almost limitless.

Digital marketing, Social media
20th Apr 2021

Responsive Search Ads – The Complete Guide

Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.

Digital marketing
27th Jan 2021

Veracity selected to advise on UK’s Digital Taskforce

Veracity has been selected to advise the Government as part of a Digital Taskforce set up to look at a new code of practice.
The Digital Markets Taskforce (DMT) was put together by the Competitions and Market Authority (CMA) to advise the Government on regulating the behaviour of platforms that currently dominate digital markets, including both Google and Facebook.

Business, Veracity news & updates
28th Jul 2020

How Do I Justify My Marketing Campaign Budget?

In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?
With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.

Digital marketing, Social media
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