All posts by: Stewart Boutcher

About Stewart Boutcher
28th Jun 2022

Systemic change is radically transforming the future of FinTech

Systemic change is radically transforming the future of FinTech as delegates at the inaugural Future of Payments Conference hosted by FinTech North in Manchester discovered.

During the conference, which was held in partnership with Discover Global Network and Bruntwood Sci-Tech, delegates heard from Barry James that the West is taking two to five years minimum to match what’s going on in China with cBDC (Central Bank Digital Currency).

Industry insight
19th May 2021

Veracity 5.6 Release

Following the very positive response to our version 5.5 release and great feedback from customers, we have accelerated this release to bring you some exciting enhancements.  This update introduces a visualisation of the impact of bot traffic on your paid campaigns and gives useful insight into the effectiveness of your media spend. We welcome your […]

Veracity news & updates
27th Apr 2021

Veracity 5.5 Release

We are delighted to announce the latest release of the Veracity platform – version 5.5. Working closely with our customers and based on strong feedback from the Veracity Customer Council, we are now focused on bringing to front and centre the improvements that our bot protection brings to our customers, whilst continuing to improve our […]

Business, Veracity news & updates
23rd Mar 2021

Our top tips on how to deal with cookie tracking changes

Google’s cookie tracking changes – the digital giant is planning to make third party cookies obsolete in its Chrome browser by 2022 – has significant impact for marketers but all is not lost.
If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.

Digital marketing
18th Feb 2021

What’s new in Veracity’s latest release?

The Veracity development team has always been focused on giving you what you need to run better campaigns.  As digital ad spend continues to grow, it’s even more vital to understand campaign performance at channel, campaign and ad level with transparency around how many bots are clicking your ads and therefore wasting precious marketing budget. […]

Business, Veracity news & updates
2nd Dec 2019

The UK Police Digital Memorial launch

Members of the Veracity Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Veracity has been involved with the UK Police Memorial Trust since 2015.

10th May 2019

Half of Your Clicks Could be Bots

Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]

Analytics, Click fraud, Digital marketing
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Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended