Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
Systemic change is radically transforming the future of FinTech as delegates at the inaugural Future of Payments Conference hosted by FinTech North in Manchester discovered.
During the conference, which was held in partnership with Discover Global Network and Bruntwood Sci-Tech, delegates heard from Barry James that the West is taking two to five years minimum to match what’s going on in China with cBDC (Central Bank Digital Currency).
Facebook’s announcement that it is now Meta is creating ripples throughout the advertising and digital marketing world.
But what is the Metaverse and how will it affect advertisers?
Following the very positive response to our version 5.5 release and great feedback from customers, we have accelerated this release to bring you some exciting enhancements. This update introduces a visualisation of the impact of bot traffic on your paid campaigns and gives useful insight into the effectiveness of your media spend. We welcome your […]
We are delighted to announce the latest release of the Veracity platform – version 5.5. Working closely with our customers and based on strong feedback from the Veracity Customer Council, we are now focused on bringing to front and centre the improvements that our bot protection brings to our customers, whilst continuing to improve our […]
Google’s cookie tracking changes – the digital giant is planning to make third party cookies obsolete in its Chrome browser by 2022 – has significant impact for marketers but all is not lost.
If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.
The Veracity development team has always been focused on giving you what you need to run better campaigns. As digital ad spend continues to grow, it’s even more vital to understand campaign performance at channel, campaign and ad level with transparency around how many bots are clicking your ads and therefore wasting precious marketing budget. […]
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.
Members of the Veracity Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Veracity has been involved with the UK Police Memorial Trust since 2015.
The first, on Thursday evening was the DMA Awards Shortlist 2019 at the very lovely Haymarket Hotel in Suffolk Square.
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
