All posts by: Louise Auty

About Louise Auty
9th Mar 2022

Stretching the boundaries with social commerce

Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.

According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.

Digital marketing
26th Nov 2021

Veracity achieves Verified by TAG status

Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Business
24th Nov 2021

It’s the Christmas 2021 advert round-up time

In contrast to last year’s pared down celebrations the Christmas advert 2021 season has kicked off with everything from alien visitations to Sainsbury’s on the nose “Christmas to Savour” ad featuring Etta James’ At Last.

Sainsbury’s worked with agency Wieden+Kennedy to create an advert which sees a large gathering of family and friends for Christmas dinner with grandpa having trouble cracking a nut, kids hiding under the table with some goodies and a dog jumping up and down begging for food.

Digital marketing, Industry insight
22nd Oct 2021

What impressions do you pay for in your ad spend?

You’re probably using a mix of CPC and CPM bidding strategies across your campaigns.  You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?

When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.

Digital marketing
1st Oct 2021

What marketers can do to create good quality data

With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.

While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.

Digital marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended