Ad Fraud Protection
By Veracity
Bots are hammering your PPC ad spend, polluting your analytics and harming your insights. AFP’s patented, AI-powered protection blocks fake traffic, increases conversions and produces data you can actually trust.
Get started free
Businesses lost over $68bn to Ad Fraud last year
Bots make up over 50% of web traffic, and their fake engagement with your Paid Search, Social and PPC ads is known as Ad Fraud. No human audience, no conversion at the end, and data that is ineffective for monitoring, campaign planning and intelligent business growth. Oh, and you’re paying for the click too, driving up the market rate. It’s an ROI nightmare — but it doesn’t have to be.
Ad Fraud Protection by Veracity uses patented, AI-powered bot detection to protect your campaigns, budget and traffic data from fake activity. It takes just minutes to get started, for free, and start defending your Google, Facebook, Instagram and Bing ads.
Whether you’re a small business or a huge enterprise, Ad Fraud is costing you money.
Get started for freeAd Fraud, by the numbers
With bot traffic increasing, and ad platforms having no incentive to stop them, these numbers aren’t going to get better on their own.
¹ Juniper Research – Digital Ad Fraud Report
² Imperva Bad Bot Report 2023
In just 2 weeks Hyundai saw a 24% reduction in fraudulent traffic. This gave them over 20,000 more clicks from legitimate human visitors.
A digital marketer’s best friend
AFP delivers market-leading bot detection and blocking — and a whole lot more.
For brands, business owners and digital agencies.
Whether you’re spending £10,000 or £10,000,000 a month, Ad Fraud is hurting your business. Large brands use AFP to both plan their future activity accurately and save significant amounts, with large-scale advertisers saving more than the cost of AFP in the first few hours.
SMEs with limited budgets and technical resources get the absolute most out of their budgets thanks to AFP, avoid getting misled by fake data, and can get started in minutes on our free tier.
If you’re a digital marketing agency, you won’t just save your own budgets and analytics, you can do the same for your clients to make your work for them easier and more accurate. Provided as a value-add, you can manage a range of clients from a single dashboard thanks to AFP.
Get started freeFake data yields fake results
Bot-inflated numbers might impress your competition, but they’re not going to help your business grow. They’re definitely not going to help you understand which campaigns are working, which content is actually succeeding rather than being scraped, and how much your actual customer acquisition cost is.
Ad Fraud Protection’s customisable dashboard puts real data, reports and notifications at your fingertips, ready for scheduled exporting and analysis.
We won’t lie, it might sting the first time you see your true numbers. But from here on out, you’ll be working with the best, cleanest data you’ve ever had.
Want to see what it looks like?
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Case studies
You’ve protected your ads. Now protect your business from malicious attacks and data theft.
Web Threat Protection brings our patented, AI-powered bot detection to your website’s security — and you can set it up in 5 minutes.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
